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The Great Sugar Switcheroo

7 min readSep 21, 2025

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Don’t Fall for the Okie Doke

Recently, I found myself doing that thing we all do at the grocery store, you know, when you’ve already grabbed everything fresh from the perimeter but decide to cruise the middle aisles “just in case.” I had my list (I’m that person), because there’s nothing worse than getting home and realizing you forgot the one thing you went for, right?

So, there I was, wandering down aisle seven, when a granola bar box practically jumped off the shelf at me. “MADE WITH REAL CANE SUGAR!” it shouted in a font trying so hard to look like your grandmother’s handwriting. The package was doing the absolute most (with golden sugar cane swaying in tropical sunshine), to look like a vacation postcard. Everything about it was giving “wholesome fresh natural goodness” vibes without actually having to say any of those words (probably for legal reasons).

The kicker? This sugar-cane-field fantasy cost two whole dollars more than the regular granola bars sitting right next to it. Two dollars! For the same sugar, just with better marketing.

Don’t fall for the okie doke, friends.

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Andrea Breaux
Andrea Breaux

Written by Andrea Breaux

Science-backed nutrition for your health and the planet. Discover food secrets that boost energy, longevity, and Earth's wellness at healthyhealingeats.com.

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